The aim of this diploma thesis is suggestion of communication strategy for the Children's Centre by FTN (non-profit organization). The first part is dedicated to the theoretical definition and explanation of terms from the perspective of non-profit organizations. After a theoretical introduction followed by a practical part of the thesis, which consists of online research and the specific proposed activities for the non-profit organization with regard of the obtained results. Analyzes marketing mix, the current situation and possibilities for its solution.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85782 |
| Date | January 2011 |
| Creators | Nováčková, Lucie |
| Contributors | Khelerová, Vladimíra, Chylíková, Hana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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