The objective of this Master's thesis is to carry out an analysis of the marketing activities that form the overall marketing strategy of Dogpoint, a non-profit organization. Based on the findings, a set of recommendations and suggestions is formed with the goal of achieving better performance of the organization. The thesis is divided into two main parts. In the first part, a theoretical scope is defined for the area of non-profit organizations and related marketing activities. In the practical part, the obtained findings are applied to the example of Dogpoint.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:191927 |
| Date | January 2012 |
| Creators | Jerichová, Lana |
| Contributors | Lhotáková, Markéta, Hejzlarová, Helena |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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