In diploma thesis I'm dealing with marketing activity usage in non-profit organizations. There are description of non-profit segment and definition of non-profit organizations in theoretic part, followed by specific classification, typology and kinds of non-profit organizations. Then I attend to financing non-profit organizations and marketing, with focusing on marketing conception, leading and marketing mix. Practice part describes marketing activity in two chosen non-profit organisations engaging in integration foreigners to Czech society and related activities, such as law and social advice afford. Marketing activities in these organisations are analysed, along with there direction, summary and comparing. Aim of my diploma thesis is to show needful of marketing activities in non-profit organizations with assist of these organizations.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:12161 |
| Date | January 2008 |
| Creators | Novotná, Veronika |
| Contributors | Khendriche Trhlínová, Zuzana, Altmannová, Petra |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0017 seconds