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Potenciál vývozu tradičných slovenských výrobkov na vybrané zahraničné trhy / Export potential of traditional Slovak products in selected foreign markets

The aim of the thesis is to explore the potential of Slovak exports of traditional products in selected foreign markets and identify suitable target group of customers for Slovak traditional products. The work is divided into three parts. The first chapter provides the theoretical basis of exports to foreign markets. The second chapter deals with traditional products in the world and Slovakia. In the third chapter we examine the potential of traditional cheese products from Slovakia in selected foreign markets and essential basis for the development of the theme is questionnaire survey focused on perceptions of respondents toward traditional products in a particular country.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:196950
Date January 2012
CreatorsGrofčík, Lukáš
ContributorsTaušer, Josef, Žiaček, Jozef
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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