The effects of branding and relationship marketing on physician lifetime value in the pharmaceutical industry /

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Thesis (Ph.D.)--University of Mississippi, 2007. / Typescript. Vita. "December 2007." Includes bibliographical references (leaves 197-219). Also available online via ProQuest to authorized users.

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/558512219
Date	January 2007
Creators	Clark, Melissa.
Source Sets	OCLC
Language	English
Detected Language	English
Source	Full text available from ProQuest UM Digital Dissertations