This paper presents and empirically evaluates a Technology Acceptance Model
(TAM) which can serve as a simple to use, and cost-effective tool for evaluating
applications and reliably predicting whether they will be accepted by users. After
presenting TAM, the paper reports on a study designed to evaluate its effectiveness at
predicting system use. In the study the researchers presented 76 novice users with an
overview and hands-on demonstration of Netscape. Following this demonstration, data
on user perceptions and attitudes about Netscape were gathered based on this initial
exposure to the system. Follow up data was then gathered two weeks later to evaluate
actual use of Netscape following the demonstration. Results suggest that TAM is an
effective and cost effective tool for predicting end user acceptance of systems.
Suggestions for future research and conclusions for both researchers and practitioners are
offered.
| Identifer | oai:union.ndltd.org:arizona.edu/oai:arizona.openrepository.com:10150/106206 |
| Date | January 1997 |
| Creators | Morris, Michael G., Dillon, Andrew |
| Publisher | IEEE, Inc. |
| Source Sets | University of Arizona |
| Language | English |
| Detected Language | English |
| Type | Journal Article (Paginated) |
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