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The Study of Greenwashing and Endorser's Advertising Effects on Purchase Intention

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Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0718111-170904
Date18 July 2011
CreatorsPeng, Chien-Chen
ContributorsFu-Yung Kuan, Che-Hung Lin, Jih-Hwa Wu, Yen-Chun Wu
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718111-170904
Rightscampus_withheld, Copyright information available at source archive

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