This Masterś Thesis captures creation of methods Balanced Scorecard for the University of Economics. First, the theoretical part describes what they are nonprofit organizations and how are divided, then focuses on describing the strategy and method of the BSC. The practical part describes the University of Economics, historically and in terms of its functioning. The practical part also includes the creation of PEST analysis, Porter's analysis and the Balanced Scorecard method, which is devoted the greater part of this Masterś thesis. The results of the work is communication strategy through the strategic map.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85275 |
| Date | January 2010 |
| Creators | Týcová, Hana |
| Contributors | Neumaierová, Inka, Fischer, Jakub |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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