The main aim of my thesis is to propose a public relations strategy for swimming club to communicate effectively with given target groups. In the theoretical section I briefly describe the marketing and commercial communications, with emphasis on the possibilities of promotion using the tools of public relations. I focus mainly on the practical use of each instrument and determination of the correct procedure to build an appropriate strategy for a nonprofit organization, which is a swimming club TJ Pozemstav Prostejov. In the practical part, I suggest the strategy of communication using public relations. The strategy was realized in the period from March to December 2011. In conclusion, I evaluate the success and the effectiveness of the campaign and suggest changes for the future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113221 |
| Date | January 2011 |
| Creators | Matyášková, Markéta |
| Contributors | Postler, Milan, Bělíková, Barbora |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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