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PR strategie plaveckého oddílu TJ Pozemstav Prostějov / PR strategy of swimming club TJ Pozemstav Prostejov

The main aim of my thesis is to propose a public relations strategy for swimming club to communicate effectively with given target groups. In the theoretical section I briefly describe the marketing and commercial communications, with emphasis on the possibilities of promotion using the tools of public relations. I focus mainly on the practical use of each instrument and determination of the correct procedure to build an appropriate strategy for a nonprofit organization, which is a swimming club TJ Pozemstav Prostejov. In the practical part, I suggest the strategy of communication using public relations. The strategy was realized in the period from March to December 2011. In conclusion, I evaluate the success and the effectiveness of the campaign and suggest changes for the future.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113221
Date January 2011
CreatorsMatyášková, Markéta
ContributorsPostler, Milan, Bělíková, Barbora
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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