Globally, the nursing profession is faced with a decline in school-leavers’ interest in nursing as a career. The decline in school leavers entering the nursing profession poses a threat to the future of nursing because, globally, the average age of nurses in many countries exceeds 40 years (International Council of Nurses, 2008). The role of marketing in attracting school leavers to careers of choice is well documented; however, there is a lack of documented marketing attempts by Nursing Education Institutions to market nursing as a career at secondary schools in the Nelson Mandela Bay Municipality. The purpose of the study was to determine the views that grade nine learners have regarding the marketing of nursing as a career to attract school-leavers to the profession. The researcher also explored and described how grade nine learners are being informed or wish to be informed of nursing as a career. Based on the findings of the study, broad guidelines were developed for nurse educators at Nursing Education Institutions so as to facilitate the marketing of nursing as a career for school leavers. To achieve the purpose of this study, a quantitative, explorative, descriptive and contextual study design was used. The study was conducted at selected senior secondary schools in the Nelson Mandela Bay Municipality. The research population in this study comprised of all grade nine learners at secondary schools in the Nelson Mandela Bay Municipality. A simple random sampling method was used to select participants. A structured self-administered questionnaire was used as the data collection tool. The data collected were analysed with the help of the statistician, using descriptive and inferential statistics. The study findings revealed that grade nine learners in the Nelson Mandela Bay Municipality had a positive response to choosing nursing as a career and that schools situated in the lower socio-economic areas had the highest percentage of grade nine learners indicating an interest in nursing as a career. The study concludes with recommendations for nursing practice, education and research. Ethical principles have been maintained throughout the study.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:27125 |
| Date | January 2016 |
| Creators | Stevens, Annette Kay, Williams, Maggie |
| Publisher | Nelson Mandela Metropolitan University, Faculty of Health Sciences |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MCur |
| Format | xviii, 161 leaves, pdf |
| Rights | Nelson Mandela Metropolitan University |
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