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A customer equity-based segmentation of service consumers an application of multicriterion clusterwise regression for joint segmentation settings /

Thesis (Ph. D.)--Florida State University, 2006. / Advisor: J. Joseph Cronin Jr., Florida State University, College of Business, Dept. of Marketing. Title and description from dissertation home page (viewed Sept. 27, 2006). Document formatted into pages; contains xi, 209 pages. Includes bibliographical references.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/71782614
Date January 2006
CreatorsVoorhees, Clay M. Cronin, J. Joseph.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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