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Consumer engagement perspectives : a tool for ensuring advertising's impact? /

Thesis (M.S.)--Rochester Institute of Technology, 2007. / Typescript. Includes bibliographical references (leaves 59-69).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/159933567
Date January 2007
CreatorsCummings, Maria N.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceOnline version of thesis

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