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Marketingově-obchodní analýza webů vybraných retailových obchodníků / Marketing-trade analysis of web sites in retail business

The thesis generally analyzes functions and content of retail web sites. Author uses his experience from his current employment, where he administers web site of one of the main retail chains in the Czech Republic. Importance of this subject is seen in its recency, when the usage of internet rises in many human activities and shopping is one of them. The aim of this document is to find characteristics of today's market and based on these it tries to predict trends that will influence the shape of commerce on internet in near future.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15946
Date January 2008
CreatorsZapletal, Ondřej
ContributorsSedláček, Jiří, Sajal, Martin
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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