In the Swedish general election of 2006, the citizens were faced with the fact that there were two parties that called themselves a “workers´ party”. It was not just the Social-Democratic Party, which we usually identify as a traditional workers´ party, it was also the Moderate Coalition Party, which we usually identify as a traditional conservative party, which during this suffrage also called them self the “new moderates”. The central and the main election pledge for the new moderates took its standpoint in the idea that everybody should have a job. This was also the main reason why they called them self a workers´ party. But is that enough for illustrating a party as a workers´ party, considering for example, that it should be in every parties obligation and responsibility to contribute to a policy that is shaped in a way, that as far as possible conduce to that every single member of the society has a job. Are there perhaps other values and recommendations to take in consider justifying the use of the epithet “workers´ party”, other than the idea that everybody should have a job? The purpose with this essay is to describe, compare and analyse four newspapers, as they have a key role as spokesmen for political parties’ opinions to the citizens, and how they framed these two parties as workers´ parties. For this purpose I have used and analyzed Aftonbladet, Dala-Demokraten, (social-democratic) and Svenska Dagbladet and Norrköpings Tidningar (conservative) by using a theory called the framing theory. This theory focus on how media select some aspects of a perceived reality, and make them more salient in their published communicating text, with the purpose to promote a particular point of view instead of others.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hik-1374 |
| Date | January 2007 |
| Creators | Vendegren, Håkan |
| Publisher | Högskolan i Kalmar, Humanvetenskapliga institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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