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Návrh systému e-shopu pro podporu distribuce segmentu malovýrobců českého skla. / Project of E-shop system for support of small producers bohemian glass segment distribution.

Essay analyses problems of bohemian glass small producers segment and in the scope of the real firm strategy suggests their concrete solution. Analysis finds causes of the segment problems in inappropriate combination of product, market and distribution channels. Author finds possible solution in the oligopoly price leader market model. Results of the problems analysis are together with firm and its environment analysis used for SWOT analysis. Management of the firm chose S-O strategy, which aims sustainable development of the firm, differentiation of the product and enlargement and diversification of the market space. Results of the analysis are used for creation of partial strategies and plans: marketing mix and information strategy. Information strategy includes concept of the new information and communication system suggestion. Suggested system is based on hosted web e-shop application and internet communication software component. System enables to flexible react on the changes of firm strategy and plans, and enables to create individualized and individual services. Chosen architecture is ideal for the rise of virtual teams System should help to emerge integration and synergic effects.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9082
Date January 2008
CreatorsKocina, Ondřej
ContributorsMildeová, Stanislava, Jandoš, Jaroslav
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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