This Master's Thesis focuses on the creation of business plan for the establishment of travel agency specialized in outbound tourism. The theoretical part introduces readers with the most definitions in such fields like business, business plan, legislation related to the travel agencies and principal definitions of tourism. The practical part proceeds from the knowledge gained in theoretical part and introduces the real business plan and verify feasibility of establishment and viability in the Czech travel agencies market. Evaluation of business plan viability was made by financial analysis, composition of SWOT analysis and calculation of break even point.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193701 |
| Date | January 2013 |
| Creators | Lukášová, Pavla |
| Contributors | Bakos, Tomáš, Petrů, Zdenka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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