Diploma thesis deals with the analysis of the communication mix of ice hockey club PSG Zlín. The theoretical part parses general terms of marketing communication and communication mix with a focus on online communication. The second part introduces the club, analyzes its marketing enviroment and its current communication mix again with the focus on online communication. The last part contains suggestions for its possible changes and improvements.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:318340 |
| Date | January 2017 |
| Creators | Šturma, Pavel |
| Contributors | Mucha,, Ing, Martin, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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