The diploma thesis focuses on the study of product innovation in a selected Czech company operating on foreign markets. It gradually analyses innovation in the different areas that affect it. The thesis contains an analysis of external and internal factors influencing this product innovation. In the last part of the thesis, there is a proposal for further progress in development and improvement of innovation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:414496 |
| Date | January 2020 |
| Creators | Babičová, Kristína |
| Contributors | Lucie, Košková,, Bočková, Nina |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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