The following study examines the background of users’ decisions about their behavior concerning online identity, specifically looking at the acceptance or rejection of self-sovereign identity solutions and the technologies that support them: blockchain and asymmetric encryption. A qualitative analysis is presented of typical user narratives concerning online behavior, while exploring the cultural values underlying users’ decisions about accepting or rejecting new, potentially emancipatory technologies. The results include inventories of values and beliefs that played a key part in informing the respondents’ behaviors, and presents four distilled narratives of reasoning about online identity in the form of the archetypes of the Pragmatist, the Self-doubter, the Cyber-conscious and the Futurist user, each representing a specific set of values, beliefs and their interplay resulting in specific intentions and behaviors, along with design guidelines for innovative blockchain technologies based on the user expectations in these narratives. The research concludes with relating the findings to existing theory, and proposing a number of quantitatively testable hypotheses for the refinement of technology acceptance research in the specific domain of online security and identity.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:ltu-77065 |
| Date | January 2019 |
| Creators | Jozsef, Daniel |
| Publisher | Luleå tekniska universitet, Institutionen för system- och rymdteknik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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