This thesis deals with the innovation of marketing plan used by Brno based company Marouk, s. r. o. It explains basic concepts which are used in marketing. Furthermore, the thesis describes the history and current trends in marketing, marketing planning, steps involved in creating a marketing plan and the individual components of the marketing mix. The practical part is focused on describing the current situation of selected furniture seller and existing marketing plan, including a description and evaluation of individual components of the marketing mix. The obtained information and findings are then used in an innovated marketing plan. The thesis mainly uses the tools of online promotion. The aim of this thesis is to improve the marketing plan. A partial aim is to make a comprehensive analysis of the company and the appropriate setting of marketing goals.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:362219 |
| Date | January 2016 |
| Creators | Němcová, Dita |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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