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On-line marketingová komunikace / On-line marketing communication

The master’s thesis focuses on the online marketing communication of the fashion brand Sledgehammer. The thesis acquaints with the current structure of the communication mix and online marketing communication and, based on performed analyses and its own research, suggests appropriate suggestions to improve the communication of Sledgehammer with the public.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:414478
Date January 2020
CreatorsMirošová, Leona
ContributorsPaďourová, Tereza, Schüller, David
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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