The thesis is focused on proposal of communication mix for the producer of high-precision grinding machines. This contains the most important concepts and principles related to the current issues of marketing in the B2B segment. Furthermore, a detailed analysis of the current state of the company and created a specific proposal of new communication mix, which should lead the fulfillment of the objectives set.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241545 |
| Date | January 2016 |
| Creators | Fríd, Filip |
| Contributors | MBA, Michal Bureš,, Milichovský, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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