The purpose of the thesis is to explore how the legacy firms extend their online business. Should they integrate the online business division with traditional division in order to leverage the established competency, or spin off the online business division and keep it separate from the traditional division in order to get more flexibility and focus?
The study tried to find the factors that effect firms to keep the online business separate from established business or urge firms to integrate the online business in-house. These factors can help firms decide whether to keep or spin off the online business division.
The main conclusions of this thesis:
1. Check the shock of the online business
Explores the idea of "disruptive technology" that clashes with the current culture/business model versus "sustaining technology" that enables further success of the current culture/model. If the internet business is disruptive technology, you should spin it off.
2. If interrelationship between the established business unit and the internet business unit can bring competitive advantage to each other, or the established business unit have the core competency or resource to make the internet business unit competitive, you should take advantage of the synergy by horizontal strategies.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0626101-211551 |
| Date | 26 June 2001 |
| Creators | Chen, Mei-Jin |
| Contributors | Jerry J.R. Ou, Chang-yung Liu, Cher-Min Fong, Tsuang Y. Kuo |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626101-211551 |
| Rights | off_campus_withheld, Copyright information available at source archive |
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