M.A. / This thesis summarises research into the feasibility and subsequent implementation of a subscription based online and electronic information resource centre for the South African wine and brandy industry. A business case was compiled and accepted by key decision makers in the industry. The information resource centre was established under a recognised industry body to ensure equal access to all the role-players in the industry. The benefits of a centralised industry information resource centre have been demonstrated to result in: ► Reduced information acquisition cost ► No unnecessary duplication of high cost items, such as market analysis reports ► Improved and accelerated dissemination of information within the local industry through the use of a full electronic distribution strategy ► A point of contact for information for all role-players in the local industry and not just those organisations or institutions which have large research and marketing budgets ► A consistent and a unified database of local and international holdings within the local industry.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:14755 |
| Date | 08 January 2009 |
| Creators | Dippenaar, Christine |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Thesis |
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