The thesis deals with marketing communication of Grandhotel Zvon. The thesis includes theoretical introduction, basic information about Grandhotel Zvon, marketing mix (4P), analysis of current marketing communication and the costs of this communication. The final part presents suggestions and recommendations, especially creating a profile on social networks.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:394410 |
| Date | January 2019 |
| Creators | HOUŠKOVÁ, Veronika |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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