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Effects of Self-affirmation and Individualistic-collectivistic Appeals on Open-Mindedness and Advertising Effectiveness

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Identiferoai:union.ndltd.org:OhioLink/oai:etd.ohiolink.edu:ucin1148385953
Date18 July 2006
CreatorsKohne, Mary Lou
PublisherUniversity of Cincinnati / OhioLINK
Source SetsOhiolink ETDs
LanguageEnglish
Detected LanguageEnglish
Typetext
Sourcehttp://rave.ohiolink.edu/etdc/view?acc_num=ucin1148385953
Rightsunrestricted, This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.

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