The Exchange of emotional and cognitive information in word of mouth communications

Description

Note:

Links & Downloads

1. https://escholarship.mcgill.ca/concern/theses/zc77sv07g

Tags

Communication in marketing.

Oral communication.

Consumer behavior.

Additional Fields

Identifer	oai:union.ndltd.org:mcgill.ca/oai:escholarship.mcgill.ca:zc77sv07g
Date	January 2008
Creators	Huang, Lei
Contributors	Barlas, Sema (Supervisor)
Publisher	McGill University
Source Sets	McGill University
Language	http://id.loc.gov/vocabulary/iso639-2/eng
Detected Language	English
Type	Thesis
Rights	All items in eScholarship@McGill are protected by copyright with all rights reserved unless otherwise indicated.
Relation	Pid: 107476