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Biopotraviny a jejich postavení na českém trhu / Organic Food and its Position on the Czech Market

The thesis defines a concept of organic food and a closer look is given to an organic agriculture - a place of origin for organic food. The second part discusses benefits of organic food for consumers and looks for consumer purchase motives. Third and fourth part is devoted to rules of labeling and opportunities for improvement in this area. Other consumer brands and a current state on organic food market are presented here as well. Variety of products offered and availability of organic food at the particular points of sale are analyzed in the final part.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124797
Date January 2011
CreatorsHojerová, Eliška
ContributorsTurnerová, Lenka, Drozen, František
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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