The thesis is engaged in market research of the organic food in the Czech republic. It summarizes basic information about organic food, describes current trends in the ecological agriculture and in the consumption of organic food. The thesis brings results of the consumer audit, which tried to find out consumers' attitude to the organic food and their foreknowledge in this sphere. Part of the thesis is focused on the differences in prices between organic and conventional food.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9188 |
| Date | January 2008 |
| Creators | Bártová, Lucie |
| Contributors | Vávra, Oldřich, Vácha, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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