Return to search

Constructing Positive Organization Identity with Virtuous Positive Practices

<p> This study explores the impact of virtuous positive practices on organization identity, specifically it addresses the question of <i>how</i> organizations use virtuous positive practices to construct a positive organization identity. I use an inductive approach to conduct a case study of two organizations that have a reputation of outstanding culture, employee engagement, customer orientation, and have contributed to their respective communities. The study presents a model with a set of five propositions describing how the two organizations use virtuous positive practices to construct a positive organization identity. Key findings suggest that when virtuous thoughts, inspiring words, and empowering deeds are aligned in the construction process, the resultant identity characteristics are imbued with positivity.</p>

Identiferoai:union.ndltd.org:PROQUEST/oai:pqdtoai.proquest.com:3584795
Date25 July 2014
CreatorsChen, Basil Kuo Chih
PublisherBenedictine University
Source SetsProQuest.com
LanguageEnglish
Detected LanguageEnglish
Typethesis

Page generated in 0.0015 seconds