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Rhetorical Analysis of Monsanto

Rhetoric, and therefore persuasion, can be utilized to impact society in profound ways. These communication devices can also be used for more sinister and nefarious purposes that can leave black marks on any society’s history. For the purpose of this rhetorical analysis, I thoroughly investigated three artifacts used by the Monsanto Corporation. This project attempts to show how Monsanto utilizes rhetoric and persuasion to convince consumers their products are safe to purchase, although there is no scientific consensus regarding that safety to humans and the environment. Through an examination of these artifacts, I was able to examine how Monsanto used apologia as image restoration during or after crises

Identiferoai:union.ndltd.org:ETSU/oai:dc.etsu.edu:honors-1389
Date01 December 2016
CreatorsBrannon, Kyle J
PublisherDigital Commons @ East Tennessee State University
Source SetsEast Tennessee State University
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceUndergraduate Honors Theses
RightsCopyright by the authors., http://creativecommons.org/licenses/by-nc-nd/3.0/

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