In today’s complex society, organizational change is crucial for organizations’ survival. Previous research regarding organizational change has studied restructuration, mergers and cultural change. However, a research gap was identified in understanding a planned organizational change through the theoretical framework Four Flows. Therefore, a qualitative case study was conducted at an organization that recently changed from a flat to a hierarchical structure. The aim of the study was to create an understanding through Four Flows for how communicative flows at a digital agency, Digitalbyrån, changed in connection to the implementation of a new organizational structure. The methods used in the study were semi-structured interviews in combination with a qualitative content analysis. An organizational document was also collected for background information. The theoretical framework applied consisted of Robert McPhee and Pamela Zaug’s (2000) CCO theory Four Flows, and selected notions from Anthony Giddens’ (1984) Structuration theory. The results from the study showed that communicative flows at Digitalbyrån changed to a certain degree when comparing the communicative flows pre- and post-restructuring. More specifically, a moderate change was found in the flows membership negotiation, self-structuring and activity coordination and a significant change was found in the flow institutional positioning. Furthermore, the study showed that implemented change in an organization and change in communicative flows do not always change accordingly. Thus, the study demonstrated that actual change is constituted through the communicative flows, rather than being the result of the implemented change per se.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-477680 |
| Date | January 2022 |
| Creators | Myllymäki, Eveliina, Uvemo, Nora |
| Publisher | Uppsala universitet, Institutionen för informatik och media |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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