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The study on the relationship of transformation leadership, multi-level marketing's organizational cultures and organizational commitment-taking the multi-level marketing distributors of the B company as samples

In the global knowledge economy century, service sector has been representing the main stream of the industrial development in Taiwan, which also increasingly employs the majority of workers, multi-level marketing industry categorizes as network-building service industry. In the wake of international competition and the transformation of social structure in Taiwan, more and more people have been engaging into multi-level marketing industry. With the economic scale being forged, multi-level marketing industry is able to reduce marketing cost with its unique marketing channels.
It can be predicted that multi-level marketing industry is crucial to the competitiveness of the global economy with highly potential for the years to come. Therefore, this research is based upon the multi-level marketing distributors of the ¡§B¡¨ company as samples trying to utilize the aspect of human resources management to explore the issues of transformational leadership of distributors, multi-level marketing¡¦s organizational cultures and organizational commitment. This research is instrumental in analyzing how these issues can achieve effective organizational performance management for multi-level marketing industry and the managers in this industry can use this research to succeed in business for future reference.
The indications of the research results are as follows:
1.Age, awarded ranking of distributors and education are significant differences on multi-level marketing¡¦s organizational cultures partially. Besides, seniority, awarded ranking of distributors, entrepreneurial experiences and other multi-level marketing distributor experiences are significant differences on organizational commitment partially.
2.Transformational leadership has positive relation with multi-level marketing¡¦s organizational culture
3.Transformational leadership has positive relation with organizational commitment.
4.Multi-level marketing¡¦s organizational culture has positive relation with organizational commitment; the hypothesis above is supported partially.
5.Transformational leadership has significantly positive effect on organizational commitment; the hypothesis above is supported partially.
6.Multi-level marketing¡¦s organizational culture has significantly positive effect on organizational commitment; the hypothesis above is supported partially.
7.Multi-level marketing¡¦s organizational culture is the important factor to enhance the positive effect between transformational leadership and organization commitment, the hypothesis above is supported partially.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0905102-151005
Date05 September 2002
CreatorsLee, Yen-Hua
ContributorsBih-Shiaw, Jaw, Shyh-Jer Chen, Liang-Chih Huang
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0905102-151005
Rightsnot_available, Copyright information available at source archive

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