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Firemní kultura v mezinárodní společnosti / Corporate culture in the international company

This master thesis analyses the topic of corporate culture in the international company. The initial chapters of theoretical part explain the term "corporate culture", i.e. define which elements form corporate culture, present its functions, well known typologies, possibilities of culture measuring, definition of its strength and subcultures. Following chapters describe typical features of American, Czech, French and German corporate culture and its influence on doing business in these countries. The comparison of these cultures on the basis of culture indices is given in the last section of the theoretical part. Practical part analyses corporate culture in the American company Carrier Refrigeration Operation Czech Republic s. r. o., its strength and situation in the clash of four corporate cultures.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16587
Date January 2008
CreatorsHudcová, Kateřina
ContributorsGullová, Soňa, Klosová, Anna
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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