The research component of the study was undertaken in two global industries locally. The pilot study was conducted in the airline industry. Due to the very nature of an Airline as a global operator in the service industry, the choice of the Airline Industry as research domain was logical. There exists an expectation that because of the global activities an Airline takes part in and global services that it offers, it should be exceptionally positioned to embrace globalisation and its accompanying shaping forces and trends.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:2300 |
| Date | 28 May 2008 |
| Creators | Kern, Salome |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Thesis |
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