Yan Jing Linda. / Thesis submitted in: December 2003. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2004. / Includes bibliographical references (leaves 95-99). / Abstracts in English and Chinese. / ABSTRACT --- p.i / 中文摘要 --- p.iii / TABLE OF CONTENTS --- p.iv / Chapter CHAPTER 1 --- INTRODUCTION / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Research Question --- p.4 / Chapter 1.3 --- Zhejiang Provincial TV Station and the Economic Life Channel --- p.6 / Chapter 1.4 --- The Advertising Department --- p.9 / Chapter 1.5 --- Methodology --- p.11 / Chapter CHAPTER 2 --- """STRATEGIC ADAPTATION"": ANEO-INSTITUTIONAL-SOCIOLOGY APPROACH" / Chapter 2.1 --- Transaction Cost and Organizational Mode --- p.15 / Chapter 2.2 --- Organizations and Institutions in Transition Societies --- p.16 / Chapter 2.3 --- Studies on China's Media Reform --- p.19 / Chapter 2.4 --- """Strategic Adaptation""" --- p.21 / Chapter 2.5 --- "Behavioral Patterns of ""Strategic Adaptation""" --- p.22 / Chapter CHAPTER 3 --- INSTITUTIONAL CONFLICTS IN A TRANSITIONAL MEDIA ENVIRONMENT / Chapter 3.1 --- Partial Reform and Duality of Institutional Demands --- p.26 / Chapter 3.1.1 --- "“Old´حInstitutional Demands - the ""Propaganda Work Guidebook""" --- p.30 / News Censorship and Programming Policy --- p.31 / Propaganda Quality Responsible Contract --- p.32 / Chapter 3.1.2 --- “New´حInstitutional Demands 一 The Financial Responsible Contract --- p.34 / Revenue Target --- p.34 / Employment Terms and Performance Based Job Allowances --- p.35 / Chapter 3.2 --- Ambiguities and Conflicts --- p.37 / Chapter CHAPTER 4 --- STRUCTURAL ADAPTATION: DECOUPLING OF ACTIVITIES AND ORGANIZATIONAL STRUCTURE / Chapter 4.1 --- Structural Adaptation in a Transitional Context --- p.39 / Chapter 4.2 --- Spanning of Space --- p.42 / Chapter 4.3 --- Spanning of Practice --- p.47 / Chapter 4.4 --- Spanning of Identity --- p.50 / Chapter 4.5 --- Discussion --- p.52 / Chapter CHAPTER 5 --- SYMBOLIC ADAPTATION: BUILDING A SYMBOLIC BRIDGE / Chapter 5.1 --- Symbolic Adaptation in a Transitional Context --- p.55 / Chapter 5.2 --- Boundary Blurring --- p.56 / Chapter 6.3 --- Symbolic Packaging --- p.60 / Chapter 6.4 --- Ideological Framing --- p.63 / Chapter 6.5 --- Discussion --- p.68 / Chapter CHAPTER 6 --- RECIPROCAL BEHAVIORS / Chapter 5.1 --- Reciprocal Behaviors in a Transitional Context --- p.69 / Chapter 5.2 --- Emergent Networking --- p.72 / Chapter 5.3 --- Prospective Networking --- p.77 / Chapter 5.4 --- Discussion --- p.81 / Chapter CHAPTER 7 --- CONCLUSIONS / Chapter 7.1 --- Summary of Findings --- p.84 / Chapter 7.2 --- """Strategic Adaptation""" --- p.87 / Chapter 7.3 --- A Micro and Macro Link --- p.88 / Chapter 7.4 --- Generalizability and Boundaries of Findings --- p.90 / Chapter 7.5 --- Limitations and Agenda for Future Research --- p.92 / Bibliography --- p.95
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_324750 |
| Date | January 2004 |
| Contributors | Yan, Jing Linda., Chinese University of Hong Kong Graduate School. Division of Communication. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English, Chinese |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, vi, 99 leaves : ill. ; 30 cm. |
| Coverage | China |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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