Organization members¡¦ working attitude and reaction will regarding on organization's management way, system¡¦s policy, organization's goal and values, and member's interaction behavior. The business competition degree of retail market and the higher perception of consumer ¡¥s right, make the enterprises run the market not only on simply supply and selling way. The enterprises recognize that not only creat a comfortable shopping environment and provide diversely merchandise, but also have to enhance service provide to building up customer¡¦s loyalty. The first-line service employee will influence the satisfication of customer. The purpose of the research is to explore the relationship among organizational climate, organizational commitment, service-oriented organizational citizenship behavior and job involvement.
The research focus on retail employee.The research use SEM method and the results indicate that¡G
1.Among organizational climate, organizational commitment, service-oriented organizational citizenship behavior, and job involvement have the high positive correlation.
2.It is positive and significant effect between the organizational commitment and service-oriented organizational citizenship behavior.
3.The service-oriented organizational citizenship behavior insignificantly influences on job involvement.
4. Organizational commitment have a significant mediation effect on the influences between organizational climate and job involvement .
As result it is suggested that the manager should build up the circumstances of attach importance of service quality climate, encourage employee participate in discussion, therefore, to improve the service-oriented organizational citizenship behavior and job involvement.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0828108-235432 |
| Date | 28 August 2008 |
| Creators | Tai, Hsing-fang |
| Contributors | Yu, Ming-Chu, Wang, Christina Yu-Ping, JAW, BIH-SHIAW |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0828108-235432 |
| Rights | not_available, Copyright information available at source archive |
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