The aim of this masters thesis is to propose a new organizational structure of the hotel castle Valeč and to evaluate its financial situation. In order to assess the financial situation, financial methods such as horizontal and vertical analysis, cost-effectiveness, return on revenues and accommodation indicators (occupancy, average price per room and price for the available room) are applied to the enterprise. The thesis consists of a theoretical and practical parts. The theoretical part defines methods of management of small and medium enterprises, which include marketing strategy, financial management, management of the company development and growth. It is followed by a practical part, which contains a description of the hotel castle Valeč, a SWOT analysis, a financial analysis and an analysis of the current state of the organizational structure. In the conclusion of the masters thesis, problems are identified based on these analyses and changes in the organizational structure are proposed.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:359371 |
| Date | January 2017 |
| Creators | Valová, Anežka |
| Contributors | Pichanič, Mikuláš, Staňková, Anna |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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