GUARANT International is a professional organizer of congress and conference services in the Czech Republic with more than 20 years experience in this field. The main aim of this thesis is to analyse the current marketing strategy of GUARANT International focused on marketing communication. Within that I will evaluate current marketing strategy focused on marketing communication and I will suggest appropriate solution leading to improvement. Another objective of this thesis is to monitor the Czech market in event organizing, to analyse the competitive environment in this field and evaluate the current position of the company at the Czech market. The thesis is divided into five chapters. The first two chapters are theoretical; third to fifth chapter is practical part of the thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:136226 |
| Date | January 2012 |
| Creators | Rajdlová, Lucie |
| Contributors | Odehnalová, Jitka, Dohnalová, Marta |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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