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Získávání a organizace kongresů v podnikání / Winning and organization of congresses in business

The topic of diploma thesis is Winning and organization of congresses in business. The beginning of the thesis is addressed to the congress tourism in general. This segment is characterized by a number of specifics compared to the classic tourism. Practical part is focused on analysis of the Czech Republic and especially Prague as an appropriate congress destination and convenient field for current business. Further analysis includes winning of congress events. The last part of diploma thesis is aimed at description of preparation and organization of congress event in general and detailed depiction of two specific international congress events.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76122
Date January 2010
CreatorsČervinková, Hana
ContributorsCejthamr, Václav, Kukliš, Igor
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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