Purpose: The study has been performed in order to investigate the possibilities of visualizing customer value generated by Scania’s project portfolio. By designing a method able to visualize the customer value in the project portfolio, the aim is to make it easier to prioritize projects and to mediate the company's strategic goals to an operational level. Research questions: 1. How is customer value integrated into Scanias project portfolio management? 2. What challenges does property driven development cause at Scania? 3. How can a method be designed in order to visualize the customer value within Scanias project portfolio? Methodology: This master thesis has been performed as an abductive case study at Scania’s research and development division in Södertälje. A qualitative approach has been used where approximately 30 interviews has been the main source for primary data. In addition, secondary data extracted from internal documents has been used in order to understand the company specific context. Literature that addresses customer value and project portfolio management has guided the study. Findings: A method named “Earned Customer Value-GANTT” has been designed, which is able to estimate the future customer value within the project portfolio. By using this method, it is possible to manage the project portfolio with regard to what customer value the company want to deliver in the future. No other similar methods have been identified making it a new way to manage the portfolio. However, the method comes with a few challenges that are both company specific as well as general.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-326473 |
| Date | January 2017 |
| Creators | Ekstrand, Oscar, Desai, Sagar |
| Publisher | Uppsala universitet, Institutionen för teknikvetenskaper, Uppsala universitet, Institutionen för teknikvetenskaper |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | TVE ; TVE-MILI 17 007 juni |
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