Product elimination had been mostly associated with industrial products, considering their material end-of-life, but recently it had been also associated with the software products, a common perception, is that, product managers are speculative of eliminating their products, due to many reasons, which result in significant lose for those companies, previous publications had shed some light on the benefits of end-of-life practices and how it can enhance the overall product portfolio performance. Purpose – This study is an attempt to investigate how the software product managers in approach the product end of life in Sweden, focusing on the reasons for doing it, how the decisions are made, and the different processes used. Also trying to understand the perceptiveness of it among product managers and customers. Design/methodology/approach – The research is based on 5 in-depth interviews with Product managers with diverse level of experiences, from 5 different companies. Findings – Indicates that most of the companies considers product elimination as an ad-hoc project that triggers by some problem, and mostly not approaching it in a strategically, nevertheless they all agree on its importance and benefits. Originality/value – This study represents the first empirical attempt to shed light on the end-of-life aspect and generates insights about the practices used with the software market in Sweden. Keywords Product life-cycle, Product end-of-life, Product elimination, Product Portfolio, Product manager.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-456528 |
| Date | January 2019 |
| Creators | Elshaikh, Ahmed |
| Publisher | Uppsala universitet, Industriell teknik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | SAMINT-MILI ; 21058 |
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