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Previous issue date: 2013-06-18 / Starting by the introduction of noncommercial Imagens and its role as a means of Communication, we propose the study of these Images and its relation with Postmodernity. In a scenario where consumption is increasingly criticized, and social and environmental issues take a prominent place in all media, we are interested in pointing out the use of graphic design as a means of transmitting messages that are not intended to sell any product or service. Thus, from the theoretical endorsement of notions like Communication, Image, Graphic Design, Advertising, Propaganda, Consumption Society, Imaginary and Postmodernity, brought about by authors such as Hohlfeld, Martino and Fran/a, Meggs, Hollis, Bigal, Gomes, Baudrillard, Silva and Maffesoli, we seek to relate noncommercial Images with Post-Modernity, concerning its characteristics and peculiarities. Therefore, we use Comprehensive Sociology as a guideline for this qualitative research, in which, based on these theoretical data, we analyze six graphic posters representative of our object of study. At the end, we point out evidence of similarity between their features, which lead us to confirm the relation between noncommercial Images and the advent of Postmodern Society. / A partir da apresenta??o das Imagens n?o-comerciais e seu papel social como forma de Comunica??o, propomos o estudo da rela??o entre essas Imagens e a P?s-Modernidade. Em um cen?rio onde o consumo ? cada vez mais criticado, e as quest?es sociais e ambientais encontram lugar de destaque em todas as m?dias, nos interessa apontar o uso de pe?as gr?ficas como meio de transmiss?o de mensagens que n?o t?m como objetivo vender algum produto ou servi?o. Assim, a partir do aporte te?rico referendado pelas no??es de Comunica??o, Imagem, Design Gr?fico, Publicidade, Propaganda, Sociedade de Consumo, Imagin?rio e P?s-Modernidade, trazidas atrav?s de autores como Hohlfeld, Martino e Fran?a, Meggs, Hollis, Bigal, Gomes, Baudrillard, Silva e Maffesoli, buscamos relacionar as Imagens n?o-comerciais e a P?s-Modernidade, no que diz respeito ?s suas caracter?sticas e particularidades. Logo, contamos com a perspectiva da Sociologia Compreensiva para a realiza??o desta Pesquisa Qualitativa, na qual, com base nesses subs?dios te?ricos, analisamos seis pe?as gr?ficas representativas de nosso objeto de estudo. Ao final, observamos ind?cios de similaridade entre suas caracter?sticas, que nos levam a confirmar a rela??o entre as Imagens n?o-comerciais e o advento da sociedade P?s-Moderna.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/4545 |
| Date | 18 June 2013 |
| Creators | Barros, Roberta Coelho |
| Contributors | Ramos, Roberto Jos? |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, BR, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/doctoralThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 500, 600, 7651647212179642901 |
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