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Previous issue date: 2017-12-07 / Under the watch and the reasons of the competitors, this study aimed to investigate and understand the emergence of gastronomic realities in brazilian television, in a scenario considered postmodernity. In this environment, we considered prevailing values such as the culture of spectacle and entertainment in the cultural flows regime, in which competitors throw themselves to the adventure of self-commodification at the capitalist level in which the invisibility is equal to death. For this study a hybrid research model was adopted, combining documentary and bibliographic research followed by interviews with the main players of the process. Being of qualitative nature, the research gathered records and experiences that help us to better reflect on the role of the media - and the competitions promoted by it - in the construction of the subject of postmodernity and in the projection of individual perspectives. For that, the corpus was submitted to a content analysis, where the interpretations revealed the consonance between gastronomic reality shows and the spirit of this era. / Sob o olhar e as raz?es dos competidores, este estudo buscou investigar e compreender a emerg?ncia dos realities gastron?micos na televis?o brasileira, em um cen?rio considerado de p?s-modernidade. Neste ambiente, julgamos prevalecerem valores como a cultura do espet?culo e do entretenimento em regime dos fluxos culturais, no qual os concorrentes se lan?am ? aventura da automercantiliza??o na etapa do capitalismo em que a invisibilidade ? equivalente ? morte. Para este estudo foi adotado um modelo h?brido de investiga??o, que combina as pesquisas documental e bibliogr?fica seguidas da realiza??o de entrevistas com os principais atores do processo. De natureza qualitativa, a pesquisa reuniu registros e relatos de viv?ncias que nos ajudam a melhor refletir sobre o papel da m?dia ? e das competi??es por ela promovidas ? na constru??o do sujeito da p?s-modernidade e na proje??o das perspectivas individuais. Para tanto, o corpus foi submetido a uma an?lise de conte?do, cujas as interpreta??es revelaram a conson?ncia entre os reality shows gastron?micos e o esp?rito desta ?poca.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede.bibliotecadigital.puc-campinas.edu.br:tede/1039 |
| Date | 07 December 2017 |
| Creators | Pezzo, Amanda Maria Artioli |
| Contributors | Zanotti, Carlos Alberto, Silva, Tarcisio Torres, Costa, Belarmino Cesar Guimar?es da |
| Publisher | Pontif?cia Universidade Cat?lica de Campinas, Programa de P?s-Gradua??o em Linguagens, M?dia e Arte, PUC-Campinas, Brasil, CLC ? Centro de Linguagem e Comunica??o |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_CAMPINAS, instname:Pontifícia Universidade Católica de Campinas, instacron:PUC_CAMP |
| Rights | info:eu-repo/semantics/openAccess |
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