Mass Media has developing rapidly, thus to managers, performance is required in order to earn more profits and increase efficiency. The key factor of success is ¡§person¡¨, especially journalists. The media demands for more capable employees than other enterprises results from the content of the media is their tool for competition, therefore, it is hard to survive without substantial content.
As to detain fine journalists, the impartial performance appraisal is bound to be built. The performance appraisal of journalists is different from other walks of life, for there are more abstract ideas which are hard to be presented by statistics. This research aims to examine whether the appraisal of journals meet the criterion with the system which apply to businesses customarily. Also there are opinions form employees who accepted this system.
The target of is the journalists in Kaohsiung who are respectively belong to Apple Daily, The Liberty Times, United Daily News and China Times which are regarded as the ¡§four major newspapers¡¨, questionnaire is formulated as to realize their viewpoints. And according to these results, the research conducts interviews to the correspondents or conveners of the ¡§four major newspapers¡¨ in order to know how they give their appraisals. That is, asking objects for answering the questionnaire then pursuing qualitative research.
Owing to the journalists and correspondents have mostly covered the news for long in local regions, their opinions can be taken as the reference for the performance appraisal of journalists; moreover, it can also be taken as to examine the difference of performance appraisal between mass media and enterprises.
The result shows that, the procedure and distribution of performance appraisal has profound effect on the aspect of working attitude, devotion and promise-making. However, there¡¦s still no convincing criterion for performance appraisal of the domestic ¡§four major newspapers¡¨. As a result, under the drastic pressure of competition in mass media, an acknowledged system should be built in order to cultivate excellent journalists, enforce their promises to organization and favor the management of newspaper offices.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0617108-032016 |
| Date | 17 June 2008 |
| Creators | Tsai, Cheng-yen |
| Contributors | Chwen-ching Yang, Hschen Chern, Sue-Jen Lin |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0617108-032016 |
| Rights | not_available, Copyright information available at source archive |
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