A slowing economy coupled with new political initiative to rely on faith-based organizations to deal with social ills is raising concerns for cause-based organizations about the level of future donations. In this study, 1,414 survey respondents permitted comparisons between current, lapsed and non-donors to the American Lung Association (ALA) in terms of donation motives and their satisfaction via donating, concern about health issues, perceptions of ALA and demographics. Analyses consisted of analysis of variance, chi-square tests and use of the importance/performance technique. Similarities and differences among the three groups are noted and discussed. Implications for the ALA's fundraising activities are drawn.
| Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-20255 |
| Date | 01 January 2002 |
| Creators | Keyt, John C., Yavas, Ugur, Riecken, Glen |
| Publisher | Digital Commons @ East Tennessee State University |
| Source Sets | East Tennessee State University |
| Detected Language | English |
| Type | text |
| Source | ETSU Faculty Works |
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