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Strategie pro expanzi zvolené společnosti / Strategy for the Expansion of Chosen Company

Aim of the diploma thesis is to choose a suitable strategy for expansion of the selected company. The chosen company based in Brno develops web content management software. The strategy is made based on analyses of external environment – potential market for entry, analyses of internal environment of the company and its financial analysis. The last part of the thesis consists of suggestions and proposed solutions.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377982
Date January 2018
CreatorsFridrichová, Veronika
ContributorsHornungová, Jana, Milichovský, František
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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