The work is based on strategic analysis and survey compares two pharmacies. Strategic analysis to compare the pharmacy as a whole. Questionnaire research is focused on customer segmentation and needs.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76890 |
| Date | January 2009 |
| Creators | Chadimová, Marcela |
| Contributors | Střítecký, Rudolf, Lešetický, Ondřej |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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