The aim of the Diploma thesis is in strategic analysis of Agrochem joint-stock company Lanškroun. A high-quality strategy is an essential precondition for successful future of any company. It is the responsibility of any good management to create an adequate strategic analysis, which reflects on the past, takes the present into consideration and which respects the future as well. The basic starting point for a qualified company strategy proposal is a macroenvirons analysis consisting of the political, economic, social, technological and enviromental factors. The next step is a microenvirons analysis which concerns with the customers, suppliers, competition; and the Porter's Five Forces Competition Theory is applied. The last component analysis is the internal enviroment analysis comprising of factors of technical development, marketing factors, production and management production factors, factors of company and occupational resources and financial analysis. Based on the environs analysis, the SWOT analysis was established and a proper strategy for the above mentioned Agrochem joint-stock company Lanškroun suggested.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:249711 |
| Date | January 2015 |
| Creators | Hegerová, Zuzana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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